Car Trends + [Tuners]

2010 SEMA - Hyundai Equus DUB Edition
Hyundai's new flagship Equus will get an"urban" appearance makeover for the 2010 SEMA Show, courtesy of DUB magazine. The Equus is a joint production of Hyundai and the tuner publication and will encompass exterior, interior and audio upgrades.
The DUB Hyundai Equus features a custom body kit, a new mesh grille, tinted windows and tail lights and a two-tone exterior paint job. The new body kit of the DUB Hyundai Equus includes new front and rear bumpers, side skirts and LED daytime running lights. The DUB Hyundai Equus sits on 24-inch TIS modular style 10 wheels with Pirelli PZero Nero tires and an aftermarket suspension system.
The interior will be fitted with Infiniti Kappa components including nine Infiniti Kappa Series speakers, KAPPA ONE mono, and KAPPA FOUR four-channel amplifiers. Additionally, the interior of the Equus will feature DUB Design custom leather and suede, a DUB Design illuminated headliner, and custom rear bucket seats. Your time in the comfy interior will be spent listening to the new world-class Lexicon audio system that will also be offered.
The new 2011 Hyundai Equus is the car that the Korean automaker hopes will help them leap into the high end luxury market but the $58-64k price tag could be a little much for the average Hyundai buyer. Only time will tell whether or not the 2011 Equus will pan out for Hyundai but in the meantime, the Equus looks like it will make a great show car at the 2010 SEMA Show.
Press Release
DUB MAGAZINE CUSTOMIZING HYUNDAI’S FLAGSHIP EQUUS FOR SEMA
Hyundai’s Intelligent Luxury Platform Gets a Dose of DUB Magazine’s Creative, Urban Influence
Well known for prolific designs, the fabricators at DUB Magazine have teamed up with Hyundai to customize an Equus, Hyundai’s all-new luxury flagship sedan, worthy of this year’s SEMA Show in Las Vegas. The DUB Edition Hyundai Equus will debut featuring exterior, interior and audio modifications that tuners will not mistake for anything but the DUB Magazine style.
“We know that SEMA show-goers look forward to seeing the cool new cars like Equus and the unique ways we customize them,” said Myles Kovacs,
president and co-founder, DUB Magazine. “With this car we tried to give tuners an idea of what modifications can be done within the luxury segment.”
Plans for the exterior modifications on the DUB Edition Hyundai Equus include Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows and tail lights, and a custom two-tone, gloss black-and-matte charcoal paint job. The Equus will also feature a DUB Edition custom suspension riding on 24-inch TIS modular style 10 wheels with Pirelli Pzero Nero Tires.
No DUB Magazine custom would be complete without an audio enhancement. Therefore, to add to the already world-class Lexicon audio system that comes from the factory, DUB Design is building a custom trunk enclosure that will be fitted with Infiniti Kappa components including nine Infiniti Kappa Series speakers, KAPPA ONE mono and KAPPA FOUR four-channel amplifiers. Additionally, the interior of the Equus will feature DUB Design custom leather and suede, a DUB Design illuminated headliner and custom rear bucket seats.
The DUB Edition Hyundai Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year’s SEMA Show.
DUB MAGAZINE
DUB Publishing, Inc., publisher of “DUB® Magazine – The Original Automotive Lifestyles Magazine™,” is a leading, authoritative voice in the urban automotive lifestyle scene. DUB Magazine was the first in the industry dedicated to covering celebrity-driven vehicles and giving a first-hand look at the expansion of a multi-billion dollar industry that revolves around the vast world of car customization. DUB® is widely recognized as a pioneer in the celebrity car culture space and for being an innovator of consumer products for what is known as the “DUB market.” DUB Magazine and the DUB Show Tour™ (Custom Auto Show and Concert) spawned a new era of urban car culture and youth lifestyle. DUB entertainment vehicles and its stable of well-known consumer brands such as DUB Edition™, TIS™, and Dropstars™ are about individualism, unique styling and seeing trends before they happen.