The Prechristmas period is time Coca-Cola. The company has put more than 70 years on strongly to co-ordinate an image to a season of the main winter holidays. In that we represent now Santa in the form of the respectable, well-fad old man dressed in red, American artist Heddon Sandblom and company Coca-Cola are guilty.
The kind old man — an advertising symbol of trade mark Coca-Cola. Santa with a Coca-Cola bottle in the hands, travelling on deer in a team and making the way through chimney pipes in houses to children to bring gifts.
This fat man in a red cap with a white edge, and the same colour wide trousers became the cheapest and most profitable photomodel for all history of advertising.
