Agency Leo Burnett Moscow has started a tactical advertising campaign for cars of mark Cadillac by request of General Motors Russia. The communications purpose — to inform consumers on essential discounts for models Cadillac Escalade, Cadillac SRX and Cadillac CTS. In a basis of creative idea the thought has laid down, that the new prices are so sensational, that on the importance are equated to release of a new banknote of the state bank.
