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New Mercedes-Benz — Pure Attraction

Pure Attraction

German interactive agency Scholz and Volkmer has started campaign for updated Mercedes-Benz E-Class Coupe. Campaign carries the name "Pure Attraction" and is based on eternal comparison of women and cars.

Mercedes-Benz E-Class Coupe

In this concrete case German advertisement makers have gone, of course, not regardless of obstacles and compare a new magnificent coupe and 30 magnificent models not aloud, but meaning.

The main media making campaigns — trailer and promo-site. On a site of a coupe of an E-class the visitor can examine from different directions the car eyes of any of 30 photomodels which have surrounded this car and to be convinced, that the car is excellent.

And in a television trailer has not done without irony. The same most 30 photomodels, having saddled horses, skip on an old city, showing, naturally, allegory of beauty, force, power and speed Mercedes-Benz E-Class Coupe. And one of the old men sitting in the street, says, looking at a cavalcade carried away away: "I Love advertising of cars".

Scholz and Volkmer has arrived rather ironically in relation to itself, gracefully and laconically having noted a commonness of similar calling in advertising of cars.

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